The importance of branding in political campaigns

The importance of branding in political campaigns

With election fever in the air I felt inspired to take on a slightly more controversial topic and discuss the branding around elections, because at each end of the spectrum - from Obama all the way to Trump politicians are so much more than their manifestos.

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Socks and Sandals, Cornflakes and Orange Juice: does your brand compare?

Socks and Sandals, Cornflakes and Orange Juice: does your brand compare?

There are many things in this word that should just never go together, and the same is true of branding. In this blog I take a look at the fundamental no-no’s of branding that every brand should live by.

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The window to your soul...why bad logos are bad for business

The window to your soul...why bad logos are bad for business

An overview of the worst logos online from local businesses all the way to huge corporates all of whom slipped up with their choice of design

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How to use call to actions

How to use call to actions

Marketing material needs to be more than attractive images, it needs to be targeted and compelling. However, even then it can prove difficult to get consumers to engage with your content. This week, we take a look at call to actions – and how to use them to make your marketing material that bit more powerful

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A yearly rant on why we're worth it…

A yearly rant on why we're worth it…

This week I am taking to the digital world to rant and rave. Yes, your normal placid and friendly graphic designer, this laid back native Somerstian was a little taken back by a certain enquiry that felt we were overcharging by 100%. So for one week only here is my diatribe on why we’re worth it.

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