The rise of print in a digital world

The rise of print in a digital world

Nowadays there is a pretty strong argument to suggest that the world is run by the geeks and we are just living it. Our every moment is dictated and defined by technology – Facebook, Twitter, Instagram and e-mails… means we are on our phones, laptops or tablets constantly. According to this article, we spend around 8 hours and 41 minutes a day plugged in (which is basically most of our waking hours.) Technology is now so completely ubiquitous that even “to Google” is now a verb in the Oxford English Dictionary. This all means that realistically only the Amish will get excited over any incoming pings or dings. In fact, the average person receives 121 emails a day, most of which go into junk as fast as our fingers can click.

So this week at Visualise Graphics we would like to celebrate the long forgotten art of print media. Because whilst undoubtedly the internet reigns supreme, sometimes a printed sheet of glossy, exquisitely designed card can set you apart from the rest.

Business Cards

My business cards are like an extra appendage. In fact, I never leave home without them, because you really don’t know when a networking opportunity might arise, and nothing screams professionalism like scrabbling around for a pen and a scrap of paper. So much more personal than entering a number into a phone. They are a tangible reminder of your existence and a stylish representation of your business. No company (or sole trader) is complete without one.

Top Tip: A business card should include your name, job title, number and email address at a minimum. And please don’t feel the need to overdesign. On a 3.5 inch of card less is most definitely more. For some inspiration take a look at my designs below and check out ‘Business cards - does yours make the cut?’ to download our business card check list.

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Corporate Letterheads

Corporate Letterheads may seem a little old school, but they absolutely will help you seem more professional, as well as enhancing your brand identity. Even if you are working from your family bedroom, sat in your pyjamas and (like most of us) getting by on a wing and a prayer. A corporate letterhead for your invoices, letters and stationary will make you seem legitimate and professional.

Top Tip: A business letterhead should always include your business name, address as well as your logo plus any legals you might require and as with business cards the reverse side can often be a missed opportunity to advertise your products and services.

Flyers, Postcards & Direct Mail

An underrated alternative to e-mail marketing, a cleverly designed flyer or postcard, printed on quality paper, with an obvious call to action can act as an extremely effective marketing tool. Demonstrating that you have taken the time and care to plan, design and distribute (rather than simply clicking on the send button) it offers an affordable and useful way to engage your customers. I am always impressed when certain suppliers of mine send me a personalised postcard on my birthday – for anyone whose interested it’s March 15th and never underestimate the power of an Amazon voucher ;-)

Top Tip: Make sure your content is split into sections with headings, sub-headings and bullet points, one block of text is extremely unappealing. Don’t forget your ‘Call to Action’. What do you want people to do once they’ve read it? Whether it’s to take you up on an offer or enquire for more information, this needs to be prominent and clear.

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If you would like to talk about any of your printed marketing needs feel free to give me a bell on 020 8088 2153.

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