The Possibility Partnership

We took on the challenge in three ways: brand identity creation, brand guidelines, and go-to-market collateral.

Like all brand identity creation pieces, we began by understanding who TPP are, what they want to achieve, and who their dream clients are. From here, our team set about crafting a markedly distinct visual identity.

We took inspiration from ‘high-octane’, a phrase that captures the idea of ‘full of energy,’ and directly links to the brand’s service offering and performance. They’re fast, energetic, and growing.

When we explored the keywords surrounding this phrase, it conjured up ideas of ‘going the extra mile,’ ‘speed,’ and ‘problem solving.’ Fibre optics came to mind, as well as wires and cables. So when it came to design, we incorporated straight and curved lines, as well as dots to replicate fibre optics.

For the logo itself, we incorporated the ‘T’ and a ‘P’ of the brand name using line work, suggestive of wires and lines of communication. We also designed a step repeat pattern of the overlaid brand mark to represent cross communication, reflective of TPP’s inclusive ethos.

We chose deep and bright colours to give the brand a bold and established edge. The colour palette, combined with the clean, modern logo, injects energy and character.

Photography styles should always go hand-in-hand with design, so we opted for light, bright and open images with happy, approachable faces and relaxed clothing. We incorporated lines from the logo to add interest and energy, and images such as speed lines to reinforce their status as ‘the fastest guys in town’.

Next up were the brand guidelines. This super detailed document covers everything the business needs to roll out its branding – from a brand overview and tone of voice guide, to logos, typefaces, graphics, and colour palettes

Finally, we came to the go-to-market collateral. This is where we take the spanking-new visual identity and roll it out across a plethora of marketing items, such as logos, PPT templates, social media templates and assets, digital stationery, business cards, email signatures, and merchandise.

Based on our work developing the visual brand identity, we were able to create an extensive brand guide and branding collateral that the business could use for all its marketing needs.

The Possibility Partnership rolled their new visual identity across their marketing channels, with almost instant success. With more eyeballs on them, they were able to differentiate themselves in a (typically) stuffy and technical marketplace, and start landing more clients.