Lawrence Grant are a successful independent Chartered Accountants based in Harrow. They came to Visualise for help to update their brand, as it was no longer aligned with their culture or business offering.
Lawrence Grant are a successful independent Chartered Accountants based in Harrow. They came to Visualise for help to update their brand, as it was no longer aligned with their culture or business offering.
Prompted by their upcoming 50th anniversary, they felt they needed a warmer identity than was currently portrayed. They wanted to be seen as aspirational, lifestyle-focused, cool and fresh, but also always approachable and trustworthy. The rebrand needed to bring together their online and printed marketing material in a coherent and striking way.
The first step was to dig into Lawrence Grant’s messaging. The aim underpinning the business is to save clients money so they are able to live the lifestyle they wish for. ‘Accounting for the Ambitious’ captured the core essence and resonated on every level. Messaging agreed, Visualise then needed to move them away from the traditional accountancy look and feel, towards something more contemporary.
Paul, Lawrence Grant’s marketing manager, said
“The Visualise approach is focused and thorough – they were keen to understand who we are, our target market and the direction the business is moving in, before taking the next steps.”
The new brand incorporates lower case initials ‘lg’ in bespoke handwriting, housed in a spotlight. The ‘lg’ is one continuous line and represents the journey Lawrence Grant take with their clients – leading them to sound decisions, security and quality of life. The friendly ‘signature’ is an official sign off, a mark of trust and dependability, but with a slightly flamboyant and decorative edge, showing an ability to be agile, dynamic and flexible.
Teal was chosen as the primary colour, supported by a fresh supplementary palette to be used sparingly for lifting and highlighting communications. Add to that a well stocked and diverse image library, allowing imagery to be tailored according to the tone and audience of the piece being created.
Paul added
The team also provided us with extensive brand guidelines and these are now the cornerstone of every piece of content and promotional merchandise we create.”
Visualise were brilliant at guiding us through the process, keeping us updated at every stage and making sure the project stayed on track to meet the launch deadline.
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