Vuealta is a cloud-based business planning software consultancy dedicated to helping supply chain, finance and operations leaders make better decisions through powerful planning solutions.
Vuealta is a cloud-based business planning software consultancy dedicated to helping supply chain, finance and operations leaders make better decisions through powerful planning solutions.
A Global Anaplan Partner offering unmatched industry expertise, Vuealta delivers powerful scenario planning and forecasting solutions for their clients across the globe.
We’ve been fortunate to work with Vuealta since its conception in 2019. And when you’ve worked with a brand for years, you get to know a lot about who they are, what makes them tick, and even how some of the team like their coffee.
Now Vuealta is growing. And while its message and dedication to its clients are still as powerful as ever, its services need to adapt to its increasing global client base. And this meant taking a good long look at its brand identity.
Brand identity development is what we’re all about. Getting to know the real nitty-gritty – the good, the bad, and the ones that just might need a bit of an update.
When Vuealta first came to us in 2019, they needed branding that showed their clients, and potential clients, exactly who they were: industry experts that empower supply chain, finance and operations leaders worldwide to make better business decisions with their tech-savvy planning solutions.
Four years on and with the business going from strength to strength, the guys at Vuealta felt it was time for a fresh new look. As the business has grown, so have its offerings. They needed a refined brand identity to reconnect and align with its ever-growing client base.
Challenge accepted.
It all started with a detailed discovery phase to truly understand the changes Vuealta wanted to make. A total brand audit and detailed competitor analysis allowed us to get a real feel of the changes needed to ensure they were always one step ahead of their competitors
The team was keen to hold onto the great brand identity and awareness in the community that we’ve worked hard to create.
This meant retaining some familiarity, rather than a complete rebrand (if it ain’t broke, we’re not going to rock the boat!). And instead, focusing on their expert global software business with a unique value proposition – moving into a sleeker, modern, technology and software-focused company, as opposed to a boutique services brand.
A brand that their new high-profile customers could feel safe and confident doing business with.
You’re always going to run into a few teething problems along the way when you’re giving your branding and marketing collateral an overhaul. But these were minor and easily overcome.
Most of these challenges were flagged before we got down to business – thanks to our comprehensive (but always necessary) brand audit and competitor analysis.
The main issue was to maintain the brand integrity that the original branding and the Vuealta team worked hard to create. So we had to make sure this wasn’t lost during the updates.
The final result? A modern identity that was not only in tune with Vuealta’s target market and clients, but visually aligned with their expert services and plans for any future expansion.
The design route chosen included a logo showcasing the heart of the brand, consisting of arrows and dots to represent the solutions, areas of expertise, and other services Vuealta offer. The multiple elements joining together represented the different departments coming together to create one solution for Vuealta’s individual clients.
While the team was keen to keep the dynamic yellow in their current branding, we integrated more diverse shades to form a memorable and contemporary colour palette. With eye-catching gradients to give the feel of constant activity and movement.
We created detailed brand guidelines to ensure the brand assets could be successfully used going forward, alongside a set of graphical templates and themes to use across their marketing collateral. Together, these create a cohesive, contemporary, and stylish look to align and attract existing and future clients.
Visualise are flexible and very responsive. They just get it and understand our business really well. The first drafts we receive from them are always awesome, high quality and 90% there, and then we tweak it together to get to the final version.
Want to make your brand more memorable? Fancy turning your brand into a highly-converting business that connects with your audience? If you need help unleashing the true power of your brand identity to make it stick in the minds of your dream clients, then just give us a call.
Just like Vuealta, we’ll get to the bottom of your branding challenges to help your business get noticed and thrive.